Saily is an ambitious start-up that aims to make renting a yacht a bit less stressful. Before we started with the development itself, we had to create a prototype of the app and test the market.
We also helped with the app branding and visual identity. When the prototype was ready, we launched a simple website to find out what the users think.
What have we found? There were several wrong assumptions in the business model, and the team had to take a step back to change the business model. Even when the users had their reservation, we consider this a success as we saved a lot of client's time and resources.