Breegy:
Redefining how people think about charity and donations.
Charitable content can be beautiful
We had envisioned a platform that makes charity accessible for everyone – to shift the focus from guilt-tripping sad images to talking about positive vision and how can we change things.
User are presented with TikTok-like experience, where they can swipe through different charitable “stories” and watch custom made videos in modern mobile vertical format.
Every story presents problem and vision how to solve it and users can directly commit to donating to a specific charity dealing with the issues (via card/apple pay) through the app.
Cross platform experience
We had created a unified design languages that communicates consistently no matter where you are.
iOS, Android, web or desktop web – all platforms offer the same discovery and same level of detail.
Seamless “boosting” experience for celebrities
Celebrities and influencers are actively onboarded to the app to join and create their own “shell” for the charitable causes presented in the app (their own content that is connected to the main event and donation flow).
Combined with easy way to share the content from the app to their social media platform, this enables a totally new and unprecedented way to create stories that can really make a change.
We thank the breegy team for their joint work and, above all, we thank all the patrons who help us. 🤗🙏
